Tuesday, December 31, 2019

The Theory Of The Juvenile Justice System Essay - 1932 Words

Many of the concepts in the juvenile justice field have been formulated by integrating the fields of psychology, sociology, social work, and law enforcement. The integration of these fields makes up the fundamental structure of the juvenile justice system. Whether you are a probation officer, judge, lawyer, counselor or clinician, all of these professions must understand the various fields that make up the juvenile justice system. Over 60 of my credit hours at the University of New Orleans are compromised of psychology courses. While interning with the Department of Juvenile Services (DJS), I have been able to apply much of what I have learned in the various psychology courses that I have taken. As an intern in the DJS I was not only a mentor, but I also had the opportunity to shadow a probation officer. The mentoring program is used as way to help juvenile offenders change their behavior and maladaptive thought. Attendance of the mentoring program is dependent on the judge that is adjudicating the child, the probation officer handling the case or the guardian of the juvenile offender. Most of the time, the judge or probation officer look at the needs of the child and the distress of the family to determine if the child would benefit from the program. If a child exhibits poor coping skills or poor decision-making skills, a mentor may be useful so that the child can experience being around someone of more positive regard. When a child is having family issues; for instance anShow MoreRelatedSocial Bond Theory And Its Impact On The Juvenile Justice System1118 Words   |  5 PagesHirschi’s social bond theory and its impact on the juvenile justice system. In 1969, Travis Hirschi developed the Social Bond Theory. Like other social control theorists, Hirschi was interested in why the majority of society does not demonstrate delinquent behavior, as he believed most people had the natural capacity for such behavior. The social bond theory states that delinquent behavior in juveniles is not learned behavior, it is in fact a natural urge. However, the theory also states that thereRead MoreFuture of the Juvenile Justice System1280 Words   |  6 PagesFuture of the Juvenile Justice System The future of the juvenile justice system is uncertain. There is a struggle to try a find a way to serve the needs of the juvenile delinquents and issue them a punishment for violating the law. In order to improve the direction of the juvenile justice system, recommendations are needed regarding community involvement, law enforcement, courts, corrections, and the private sector. These recommendations address issues that the system is currently facing and offersRead MoreJuvenile Justice Of Biological And Biosocial Theories983 Words   |  4 PagesWhat are the implications for juvenile justice of biological and biosocial theories? Juvenile Justice For countless years researchers have tried to inform the Justice system of the reasons behind some of the delinquencies that have been vetted out on others as a result of the homes in which they are from. It has been difficult to explain however the specific implications as a result of the biological influence such as the genetic makeup of the child. The biological factors as well as the biosocialRead MoreAnalysis Of The Cycle Of Juvenile Justice1342 Words   |  6 PagesRunning head: CYCLE JUVENILE JUSTICE​ ​1 Analysis of the Cycle of Juvenile Justice Theory Name School ​​ Professor Class Date Analysis of the Cycle of Juvenile Justice Theory ​In the text, Thomas Bernard examines the cyclical nature of the juvenile justice system (Weisheit Culbertson, 2000, p. 13-31). The author posits that the implementation of juvenile justice is constantly swinging from one extreme to the other based, largely, on the public’s perceptionRead MoreThe United States Juvenile Justice Court Was Based On The1325 Words   |  6 PagesThe United States juvenile justice court was based on the English parens patriae adopted in the United States as part of the legal tradition of England. But the efforts of the state to rehabilitate juvenile offenders with institutional treatment with the houses of refuge and reformatories failed. Today, the United States has 51 different juvenile court systems; the laws and statutes vary from jurisdiction to jurisdiction. Thus, each state’s approach to handle the youth offenders is responsible forRead MoreGender Differences Within Juvenile Status Offenses1650 Words   |  7 PagesDifference s Within Juvenile Status Offenses University of Utah Rachel Brough Juvenile status offenses are minor offenses that only apply to those under the age of 18 such as skipping school or running away from home. Other examples include curfew violations, possession and consumption of alcohol, and possession and use of tobacco. Theories such as the labeling theory and Robert Agnew’s General Strain Theory attempt to explain why females commit juvenile status offenses. Additional theories attempt toRead MoreEssay on Juvenile Delinquency1652 Words   |  7 PagesJuvenile Delinquency Everyday we read in the newspaper or watch T.V and hear news of crimes committed by Juveniles. With all of the crime being reported by the media about juveniles, one can’t help but wonder if all of our nation’s youth are juvenile delinquents. Although there are many cases where the juvenile did not commit a serious crime, there are others where the crime is so bad the juvenile court system tries the juvenile as an adult. Instead of seeking help for the individual, our justiceRead MoreThe Juvenile Justice System Design A Program That Will Fit Into The Kids Lifestyle957 Words   |  4 Pagesstate can acts as a guardian for individuals who are unable to care for themselves, such as children. In this policy, the state act through a Juvenile Court Judge when a child is delinquent, abandoned or need parental care. Also â€Å"Parens patriae† occur if the natural parents are incompetent to control their children. In this case the juvenile justice system design a progra m that will fit into the kids lifestyle as should have been done by his or her natural parents. 2. What is the difference betweenRead MoreThe Juvenile Justice System Is Not Reflective Of Their National Population1612 Words   |  7 Pagesare roughly 79,000 adolescents held at juvenile facilities all across the United States (Sickmund Puzzanchera, 2014). Of that population, Latino and African American youth represent the majority of those in confinement. This is a problem because the overrepresentation of minorities within the juvenile justice system is not reflective of their national population percentages. Nationally, Latino and African American youth only comprise 38% of the total juvenile population combined, while CaucasianRead MoreGender Roles : The Juvenile Justice System1244 Words   |  5 PagesGender Roles in the Juvenile Justice System What role does gender play at the various stages of the juvenile justice system? Gender plays an enormous role in the juvenile justice system; both boys and girls have their fair share of run-ins with the Juvenile Justice System, but now more so than ever, females crime rates have increased. In some instances within the juvenile justice system, it may appear that boys and girls are comparable; however there are differences, even though they are subtle.

Monday, December 23, 2019

What Is the Proper Role of Government in a Market Economy

What is the proper role of government in a market economy? All people around the world make a question: How much should the government influence the economy of a country? And there are many answers. Regulating the public goods in a manner where the negative externalities would be minimized, government’s role is to uphold freedom of the market with government providing safety and stability only for essentials. If there are too many regulations by the government, it will slow down and stop jobs, prices will go up and the economy will slow down. If there is no government at all everyone will act in their own interest and there will be too many negative externalities and the market will become crazy. Still, if the market has more space†¦show more content†¦In the years of communism, there were two abortions in every single live birth. Since the collapse of Soviet Union, the abortion rate has fallen by half, because contraceptives were available. Both, Wheelan and Adam Smith show us how it is necessary just a little intervention from government if we want the market economy to work smoothly. Adam Smith shows the ten unskilled workers who work in a pin factory. First they don’t know how to produce them and their work is slow. They make only twenty pins a day. But, because their goal is to make as big profit as possible, they start to divide their job into branches where everyone does a special job. By doing it often, they start to know they job better and they rarely commit any mistake. In the end, they make forty-eight thousands pins a day. So, because the market’s goal is to maximize their profit (pins) it is better to have minimum interference from government unless they need its help. A similar example was used by Wheelan in page 68 when an accelerator was to be built either in Texas or Illinois. Illinois was more attractive site because it already had a particle accelerator and a major federal laboratory, still the project would be sited in Texas. The reason was that it was President’s Bush birthplace. In the end, government spent $1 billion on the project and then abandoned it. This means that themarket tends to allocate their resources where they earn the higher return and profit (the same as pins).Show MoreRelatedGovernments Role in the Fashion Industry1265 Words   |  5 Pagesindustry. However, government involvement in the market economy aids in controlling and protecting both the consumers and the fashion industry itself. Role of government in market economy Government plays a crucial role in the market economy by ensuring the laws and regulation are abide by, and control the production of the private sectors, although, over the years its efforts in controlling such economies are minimal and insignificant. Market forces of demand and supply play a major role in settingRead MoreEssay about Economics Question and Answers1254 Words   |  6 PagesChapter 1: The Power of Markets What are the two basic assumptions that economists make about individuals and firms? Economists have two basic assumptions which keeps the economy in check. One is that people try to make themselves as versatile as possible maximizing their overall potential. The other is that a firm would do what it needs to make the most profit possible. What is the role and significance of prices in the market economy? Prices in a market economy are very important. Price allowsRead MoreThe Keynes Solution By Paul Davidson Essay1678 Words   |  7 Pagesemphasize to his reader what are the impact and how they can get out into this crisis and he also showed how this Keynes Solution theories help with this crisis. The author of this book, Paul Davidson discussed the possible problems that may arrived and what are the result of this economic crisis, which lead to increase of unemployment and inflation that affecting the economic production. In this book Keynesian Solution, he suggested the detailed plan on how the government spending money, monetaryRead MoreThe Federal Government Regulate The Insurance Industry994 Words   |  4 Pagesfederal government’s role is in regulating industries is to protect consumers and the market. There is an ongoing debate on whether the federal government should regulate the insurance industry as a result of the bailouts stemming from the Financial Crisis of 2008. Currently, state governments regulate the insurance industry. Proponents of federal regulation reason that states are inefficient in the duty of insurance regulation. Additionally, the federal government has economies of scale and may offerRead MoreThe Big Picture By Award Winning Authors That Offer Great Insight Into The Reason Behind The Global Economy Crisis1402 Words   |  6 Pagesthe global economy crisis. The book offers insight into the ways in which one can navigate their way into being successful economists wh ere competition is stiff and the uncertainty of what the market could be tomorrow are a serious challenge. The authors give a clear pathway on how consumers, businessmen, federal reserves and the governments should take account of what is happening about them in order to make critical decisions that they will not regret (Naroff Scherer, 2014). What is assumed toRead MoreImportance Of Classical Liberalism1371 Words   |  6 Pageson the economy, society and the central values, the role of the state and the public vs. private aspects of classical liberalism. The analysis will justify the statement, ‘Classical liberalism is the most favourable form of liberalism as it transcends the inhibitory factors such as sectarian values and emissive state interference and advances the state of individual and social freedoms’. Classical Liberalism is an ideology that stresses the importance of equal opportunity and a free-market societyRead MoreThe Morality Of The Market System897 W ords   |  4 Pagesdiscusses the morality of the market system as a whole. The chapter examines several key components. The chapter discusses how market systems are justified, and explains the strengths and weaknesses of the various systems currently in use. Two concepts are discussed one says that the business system should be planned; the other that it should be a free market system. Further the chapter discusses the various arguments for and against free markets and government regulation as well as the possibilityRead MoreKeynes Versus Hayek935 Words   |  4 PagesKeynes versus Hayek There are differences between Keynes and Hayek on the role of savings in the economy. Keynes believed that it was a waste to save money, it only lead to destruction and prevent economic growth. He didn’t agree with private investment. He felt by keeping money in your pocket is senseless because soon we will all be dead. You can’t take the money with you. He also felt that the government should increase spending during times of recessions. In contrast, Hayek believed thatRead MoreThe Impact Of Foreign Policy On International Trade Essay1494 Words   |  6 PagesEver since the first involvement of government in international trade, many people have posed their opinion about what the role of government should be in it. Different factors are involved when it comes to deciding what this should be. It impacts a lot of people, so in order to do that, trade policy must be properly defined, identify what the roles of government currently are, and their involvement in it, and then analyse what should be their role. Trade policy is how a country carries out tradeRead MoreA Brief Look at American Exceptionalism1085 Words   |  4 Pagesworld; however, this is a flawed definition of American exceptionalism, and the very psychological atmosphere is what leads to the collapse of empires. America was exceptional, not because of a superiority complex, but because it recognized its human nature, the fact that it was not an exception to historical, natural, or economic laws to which all nations are subject to. This lack of proper understanding of American exceptionalism is leading America towards a collapse. America will cease to be exceptional

Sunday, December 15, 2019

Mass Customization Strategy in Global Supply Free Essays

Master of International Business Administration 12 Mass Customization International Supply Chain Management Yuliya Samokhina, Olga Baranova, Yuliya Pronkina, Alexander Manzhosov Content The basic concepts of mass customization. Principles and goals. (by Yulia Samokhina) Introduction3 Mass Customization: main definitions3 Evolution of mass customization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Mass customization strategies: advantages and disadvantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Mass Customization Strategy in Global Supply or any similar topic only for you Order Now . 4 Mass customization as a process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Conclusion8 Postponement strategies (by Olga Baranova) What is postponement? Postponement typology based on value chain activity9 Benefits of using postponement strategy13 Critical success factors and ideal candidate for postponement strategy14 Modular concepts (by Yulia Pronkina) Definition of modules in the framework of global supply chain management15 Types of modularity18 Benefits and drawbacks of modularity. Requirements for implication of the concept modularity19 Modularization in automotive industry (Volkswagen’s modular strategy) 21 Shared platform strategies (by Alexander Manzhosov) Introduction23 Platform concept 24 The reasons of implementing platforms25 Advantages and disadvantages of implementing shared platform strategies26 Shared platform strategies 28 Volkswagen Group. MQB strategy 29 Conclusion29 References The basic concepts of mass customization. Principles and goals. By Yuliya Samokhina Introduction Today, people live in the world with developing technologies, where everyone wants to be distinguished. Companies compete with other similar firms, because they want to attract customers as much as possible. Mass customization can satisfy customers’ demand to help them buy products with necessary characteristics. Previously, mass production systems can’t be sufficient for manufacturer and consumers. However, mass customization decided this problem to create comfortable conditions for all to provide individual product. For example, nowadays retailers don’t want to have more collections per season, but they want to possess more styles within the season. Companies produce new lines of clothes to their shops every four to six weeks. HM and Zara have increased production to use computer technology.  «Zara uses data from its 426 stores to spot new trends, and offers 10,000 new products a year. TopShop sells as many as 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week ». Why it occurs? The answer is very simple: supply chain in mass customization business model has to be flexible and responsive to consumer demand. Main issues will be considered in the essay below. Mass Customization: main definitions Usually, mass customization requires very advanced and flexible network, because the original purpose of mass customization is adapting one-to-one. Now, everyone can make products by themselves. Here, I want to give more successful definitions of Mass Customization:  «Mass customization is not a pure but a hybrid manufacturing concept, which joins the efficiency of operations and differentiation by providing highly value added products ».  «Mass customization refers to a customer co-design process of products and services, which meet the needs of each individual customer with regard to certain product features. All operations are performed within a fixed solution space, characterized by stable but still flexible and responsive processes. As a result, the costs associated with customization allow for a rice level that does not imply a switch in an upper market segment ». (Piller 2005c, p. 315; emphasis in original). Thus, now each buyer can acquire any goods, but the price for it will be higher. Commonly, it isn’t problem, because each person wants to be allocated from crowd. For instance, if two girls come in school-leaving party in one dress, it will be catas trophe for them. Fortunately, our generation has got a lot of articles with topic mass customization, and then we can consider mass customization from different foreshortenings. Evolution of mass customization First, I think it is necessary to briefly describe the development of mass production to mass customization. Mass customization has been one of the causes of the economic growth in the 21st century. Below, you can see figure, which shows evolution of mass customization: Fig 1: Evolution of mass customization1 The first time our civilization has faced with mass customization in pre-industrialization era. In spite of this fact, today we also have started to develop it. Of course, these times are very different, because today people use modern technologies. Between these periods we can observe mass production, which come in vogue with fundamental benefit of economy of scale and it was peak in mid century. For example, it was time of Soviet Union, and then companies produced a lot of similar clothes, shoes and etc. In late twentieth century, mass customization was back. Manufacturers offer different variation of products and customization is possible. Methods of application will examine in the next section. Mass customization strategies: advantages and disadvantages It is very important to understand how the mass customization works in practice. Generally, scientists mark out four strategies: transparent, cosmetic, adaptive and collaborative. A few words about each strategy: * Cosmetic strategy: companies produce a standard product but present it differently to different customers. Thereby customers satisfied with the product, and if they want, they can change packaging, for instance, the color, accessories, and other customer personalities. * Transparent strategy: this strategy is used by companies, which have specially knowledge of desires and preferences of customers. For transparent strategy is actual E-business. For example, service in website can analyses purchases, then it can recommend something based on previous purchases. * Adaptive strategy: producers try to modify standard product for the needs of customers. Thus, companies try to plan and represent of almost all possible combinations of product modules, like Microsoft. Then somebody buy software, he/she can add necessary functions. * Collaborative strategy: in this case companies don’t know what customers eventually want. Companies have to understand needs of customers and help to determine with necessary product, as in result to create its. It is very often, then strategy depends on industry there company worked. For example, companies which produce food and beverages use cosmetic and transparent strategies. In my opinion, manufacturers have to estimate their possibilities; if they want have mighty profit. Why are companies interested in mass customization? The answer to this question is presented in the benefits of the above strategies: * Maximized market share by maximizing customers’ satisfaction and number of customers. * Cut cost of inventory and material waste: production has to work as a just in time. Companies should avoid large inventories of finished goods. * Increase cash flow: lower inventories, prepayment (thus lower receivables) increase cash flow. * Shorten time of responsiveness (accumulative time from receiving orders to delivering): organization structure and flexible manufacturing in mass customization allows the company to adapt to different demands rapidly. * Ability to supply a full line of products or service with lower costs: the purpose of mass customization is to differentiate products to particular demands, resulting in broader product lines of the company and a much lower risk of obsolete inventory. It is obvious, that companies can’t have only positive sides. It is important to understand, which problems may arise: 1. In mass customization costs are usually greater than in mass production. In some cases the product may not be different from standard product, but the price will be higher. Buyers will be unhappy, thus mass customization is inefficient. 2. Increasing of information in the production of individual goods could lead to costs. In this case the probability of production of defective goods rises. 3. Requirements for employees should be higher. Educated employees have to offer the optimal variant responding to the ustomer’s needs, otherwise, company can lose the loyalty of customers. 4. The production process can have difficulties with flexibility. Mass customization as a process I think that it is very important to know how the customization process can be divided into many sub-processes including the main stages of the value chain. Moreover, it can help u s to understand mass customization in details. First, I want to enumerate all sub-processes and explain at greater length. * The development sub-process; * The interaction sub-process; * The purchasing sub-process; * The production sub-process; * The logistics sub-process; The information sub-process. 1. The development sub-process. The product always should develop, if company wants that the mass customization will be successful. Requirements of buyers will be satisfied and costs of production will be reduced. The modularity is quite effective decision as it allows achieving the economy of scale and economy of scope. On the other hand, the modularity can be simple for imitation by competitors and development is more expensive. Other strategy, such as a commonality and platform strategies help to work to the companies to increase reusability in mass customization. Thus, product development in the mass customization is carried out through design engineers. Very high effect is reached, when the client participates in development of products himself. Companies should use customers’ innovative abilities. 2. The interaction sub-process. This process is also elicitation process. Thus, customer has to find the product that exactly fulfills his requirements. Company has to understand that everyone wants. Usually, to identify four types of elicitation process: identification (e. g. name and address), customers’ selections from menus of alternatives, physical measurements and reactions to prototypes. Usually, customers buy products in the Internet (in different Internet-shops) or go to the retail center and also buy necessary thing. Today, it is very quickly and easily to use Internet. For example, Adidas offers to buy sneakers in their web-site, there everyone can create own style. The interaction process is associated with electronic features. Another important thing that in mass customization consumers are actively involved in production process. It is normal then customers are often called  «coproducers » or  «prosumers ». 3. The purchasing sub-process. Suppliers in mass customization are the very important part in reducing costs. Companies with good suppliers have got really competitive advantage. It is fact that the achievement of high profits lies in an effective and efficient component and material purchasing. Outsourcing strategies have been formed due to the modular architectures. The modular sourcing applies to reduce difficulty in purchasing process. In this case, companies have to trust each other and closely cooperate, if they want to achieve incredible results. 4. The production sub-process. Companies should focus on the economic order quantity (EOQ). Thus, the processes of production in mass customization should be minimized. The optimization of the production is the main task in the process. If a company wants to meet all the needs of customers, the production must be flexible. Companies need to understand then they want to make individual product, I mean, at what stage. Producers have got two important key terms: delayed product differentiation and postponement. They are two related concepts, whereby the means placing the decoupling point at later stages in the production processes. Another one describes that some production activities are not initiated until customer order arrives. 5. The logistics sub-process. This process includes work with clients and suppliers, plus accompanying. Usually, it call terms upstream and downstream. Upstream logistic is transportation, warehousing of materials and components for production and consolidation. The downstream logistics is the packaging and shipment of end products to customers. Unfortunately, these types of logistics face serious problems in mass customization, because costs of individualization increase. The all logistic has very heavy costs. Companies spend a lot of money for transportation and warehousing equipment. It is a reason why these companies use outsourcing. Mass customization doesn’t have inventories of end product. The companies try to work individually with each person. Nobody wants to resemble another. 6. Information sub-process. This process cooperates with all processes described above. The purpose of the information sub-process is the providing of information stream. The effective information system should capture following stages: customers needs, develop a list of product requirements, determine manufacturing specifications with respect to routing, material processing, assembly and etc. Radio Frequency Identification can help to make identification. In spite of the fact that modern technologies are very useful, it remains very expensive. Another useful method for the coordination in mass customization is Vendor Managed Inventory (VMI). Any supplier has got timely information about stock levels of modules and components. In addition, the integration of ERP (Enterprise Resource Planning) helps to improve the agility and adaptability to unforeseen events. The mass customization will make profit if the software is constantly developed and updated. Finally, companies should work with a large number of data very accurately. I try to consider mass customization not only as one whole process, but separate sub-processes. It helps to understand the nature of mass customization. However, I should mention interrelated strategies such as postponement and modularization, because usually these strategies allow the companies to work successfully. In my essay I will give short concepts of strategy as below in this work other students will describe them in details. Modularization is necessary for the success of mass customization where set-up costs are critical. Also, modularization allows making rapid assembly and costing efficiency. Modularization usually uses in this field such as computer science, construction, design engineering and production. The main idea in modularization is the breaking down of the product into standardized components or group of components, which is called modules. The second strategy is postponement:  «Postponement means delaying activities in the supply chain until customer orders are received with the intention of customizing products, as opposed to performing those activities in anticipation of future orders ». These strategies are quite often used. Every year, the mass customization will be more popular in the companies. Conclusion of this part In this essay, I consider the most important aspects of mass customization. First, it was given the basic concepts of mass customization. I tried to examine the most important definitions and to explain the essence of mass customization. After that, I described a little history from mass production to mass customization. History has shown that the mass customization has already been applied to date. Now companies are using modern technology, so the result of up-to-date mass customization is different. Companies produce products more quickly than ever before. Information technology is used in all stages of production, which helps companies to satisfy consumer preferences. Also, I examined mass customization not only as a single process, but also to separate the process in parts, included development, interaction, purchasing, production, logistic and information sub-processes. Each sub-process has to be adjusted in order to avoid stagnation in the production and filing warehouses. In the essay, I also mentioned the main advantages and frequently used strategies. The company chooses the strategy which it thinks it is the most appropriate strategy. Usually, the strategy depends on the industry in which the company operates. In my opinion, the mass customization is developing and is very useful for manufacturers and consumers. First, customers are satisfied with goods with necessary characteristics. Second, company in the event of mass customization has lower costs compared to if it was made for each customer a totally unique product. Finally, I want to emphasize that the mass customization has both advantages and disadvantages. The company has to make a choice itself. Postponement strategies By Olga Baranova What is postponement? Effective management of a supply chain includes thinking creatively about how to integrate and perform logistics and manufacturing activities. Postponement strategy offer opportunities to achieve delivery of products in a timely and cost-effective manner by rearranging the conventional production and logistics structures, which are often designed and managed autonomously. Thus, postponement, also known as â€Å"delayed differentiation,† is a supply chain strategy that delays product differentiation at a point closer to the customer. This involves designing and developing standard or generic configurable products that can be customized quickly and inexpensively once actual consumer demand is known. Postponement also entails the implementation of specific inventory strategies to deploy inventory farther away from the customer while fulfilling service level objectives and reducing inventory costs and minimizing risk, strategies for holding the right inventory, at the right place, in the right form. By pushing the point of product differentiation closer to the customer, postponement can improve customer service levels, reduce inventory costs, and increase top-line revenue. The postponement strategy is based on the following two basic principles of demand forecasting: 1. The  accuracy of the forecast  demand decreases with an increase in the time horizon. The farther the time window for which the demand is being forecasted, the more inaccurate it will be. The figure graphically represents this effect as a funnel: as time extends farther into the future, the forecast error grows, showing that the forecast demand will have larger and larger variations as time periods progress into the future. 2. Demand projections for a product group are generally more accurate than projections for individual products. It is much easier to forecast the total demand for LCD TVs than it is for an individual TV of a specific brand, model, screen size, resolution, and color contrast ratio. Postponement typology based on value chain activity It is based on the review of 15 studies; Table 1 was developed to summarize the terminologies used to define different postponement types. These define postponement on the basis of activities or place to differentiate between different postponement types. The check marks in front of every study indicate the postponement terminology used for that study. The following section (table 1) summarizes these terminologies under product development, purchasing, manufacturing and logistics postponement. Table 1 Summary of postponement terminologies based on the review of studies Product Development Postponement Strategy Product development postponement is considered extreme form of customization with all activities including product design taking place after the placement of an order. Moreover in this case, the customers are also involved during the design stage. Product development postponement strategy is preferred in highly volatile environments, involving high levels of uncertainty in terms of consumer demands, technological developments and government regulations. 2 For instance Toyota deals with the high levels of uncertainty by letting their suppliers come up with novel ideas and designs without limiting them with strict specification constraints. The suppliers have total independence to explore different areas within a broad range of design specs. During that time, people at Toyota continue gathering market data on consumer demands and technological trends, till some convergence is achieved. 3 Purchasing Postponement Strategy In the case of purchasing postponement strategy, the purchasing of raw materials is postponed until the information on downstream demand becomes available. Purchasing postponement strategy is preferred when the demand is highly uncertain, raw material has high obsolescence cost and is of high value in terms of total product cost or ties up huge amount of working capital. Purchasing postponement would work when the market lead time is greater than the manufacturer’s production lead time plus the suppliers lead time. 3 However, if the market lead time constraints the manufacturer from applying purchasing postponement, it can be adopted selectively for a range of products. This would be possible if the company is able to differentiate between base demand and surge demand. For base demand it can proceed with forecasted demand and purchase raw material or even proceed with production in case of longer production lead times. However for surge emand, the company can wait till demand pattern becomes available and then it can proceed to place orders. In order to manage supplies for the surge demand, the manufacturers can have separate design of supply chain to deal with the surge demand, since under most scenarios regular production lead time for the surge demand would be greater than the market lead time. This design would be based on speed and agilit y with focus on fulfilling orders quickly rather than focusing lower cost by setting up fast production lines and purchasing raw materials from a different set of suppliers. However this would be feasible when the increase in cost due to fast paced production would be less than the gains accrued by adopting purchasing postponement strategy. This fact is highlighted by the postponement strategy adopted by Benetton, an apparel manufacturer, which separates between base demand and unpredictable demand. For the base demand, Benetton subcontracts to low cost sources, which have higher lead times, while for the unpredictable part, they utilize their own flexible facilities which have higher operating costs. However for purchasing postponement to work, it is imperative to have high level of collaboration between the manufacturers and the suppliers. Suppliers are required to respond to the downstream demand in minimum possible time so that the manufacturers can deliver within the market lead times, while resorting to purchasing postponement. In recent times e- market places have sprung up, enabling the manufacturers to get linked with the suppliers without any geographical constraints3. This increases the options of the manufacturers to respond to actual demand. However, having suppliers or their stock centers in close proximity to the manufacturers would support purchasing postponement strategy. Moreover this type of impulse buying contradicts the approach of developing long-term relationships with the suppliers and could also jeopardize the relationships with the existing suppliers. From a supply chain perspective, purchasing postponement involves shifting the ownership of the goods to the most suitable location. However in case of an imbalanced power structure, a manufacturer might force its suppliers to hold finished goods inventories in order to reduce its own risk and uncertainty cost. In this situation the suppliers are left with speculating the downstream demand, often resulting in the overall inventory buildup or ‘Bullwhip’ effect in the supply chain, which reduces the efficiency of the entire chain. 3 Manufacturing Postponement Strategy Manufacturing postponement is based on holding products at platform level later to be customized as per demand pattern. This is based on the principle that it is easier to forecast demand pattern at component level as compared to finished product stage3. It involves delaying manufacturing activities and holding inventory in neutral form till the demand pattern becomes visible. Thus this strategy works where there are multiple product derivatives, which could be due to different cultural, technological or market related issues. High product variation makes it difficult to forecast and hold inventory at finished stage. Manufacturing postponement allows companies to operate without holding finished goods inventory while maintaining bulk of their inventories at pre-customized form. The inventory at this level has lower risk attached to it because their raw state permits them for wide usage variations. 4 For example, fashion apparel retail business is marked by high product obsolescence costs. This is because of the fact that product are planned long before the actual demand information becomes visible. Zara on the other hand has been able to capture market trends by reducing the time required to introduce new products. Among other steps, Zara uses manufacturing postponement to reduce its lead times. Zara concentrates its forecasting efforts on the kind 14  and amount of fabric it buys. Zara gains more speed and flexibility by purchasing more than 50% of its fabric un-dyed later to be used for various products and lines (platform based). It reduces the cost as well as the chances of forecast errors. In un-dyed form it is easier to convert fabric to other uses, while it gives Zara the flexibility to adapt to colors close to the selling season based on the immediate market needs. 5 Assembly postponement Strategy The computer industry selling customizable product especially through the internet practice assembly postponement strategy. The customers select from various options such as color, memory specs, processors, and the companies such as Dell, HP and Compaq assemble the required models from components received from the Original Equipment Manufacturers (OEMs). HP postpones the final assembling step to the last stage at the local distribution centers and once demand becomes visible, final manufacturing/assembly activities such as power supply, packaging and labeling are carried out. Labeling postponement Strategy Labeling postponement is adopted when the products are marketed under different brand names or are distributed to different markets. For example at times the same OEMs are used by different brands for their products and the OEMs mark the products with labels after receiving respective orders. Similarly certain apparel distribution companies keep products 16  unmarked and upon receipt of orders from various institutions print their logos before dispatching the orders. Packaging postponement Strategy Packaging postponement strategy is adopted when the products are marketed in different bundles or package sizes. 6 The final packaging is delayed till orders are confirmed. Packaging activities are generally performed in the downstream locations such as centralized distribution centers. Logistics postponement Strategy Logistics postponement involves a delay in the final movement of the goods. Instead of placing the goods at the final point in the supply chain, they are kept at a central location, with the aim of following the demand pattern for the final shipments. This helps to reduce the inventories in the supply chain 17 while at the same time improves customer responsiveness. 3 Maintaining inventories at final locations would increase the inventory costs while at the same time would result in stock outs at some locations and excess stock at other locations. Logistics postponement often involves the repositioning of the final manufacturing activities downstream closer to the end u ser. This helps particularly where local variations in terms of consumer preferences exist, which could be better, catered to by carrying out the final customization at the local distributer level. Logistics postponement suits those products, which have higher inventory cost and lower transportation costs. Logistics postponement in most of the cases requires a faster and more responsive transportation system and can result in higher transportation costs. Benefits of using postponement strategy Successful postponement implementations improve customer satisfaction while minimizing inventory costs. By improving their ability to respond to changes in demand from local and global markets, companies are better able to compete on time while remaining cost competitive. Improvement in Customer Satisfaction: Increased ability to offer a wider range of customized goods * Reduced lead time for orders Reduction in Inventory Cost: * Inventory costs shift upstream to less expensive generic products, which also reduces inventory obsolescence costs * Enables better planning and allocation of resources by reducing the forecasting horizon * Reduces inventory costs by as much as 30% to 40% in succ essful implementations Improvement in Order Fill Rates: * Since finished products are manufactured from generic components, companies are better able to deliver finished goods on time as a result of postponement. Bottom-Line Benefits: * Overall, postponement’s primary benefits are to reduce the effects of market uncertainty and to meet customer needs, while effectively managing supply chain costs. In many cases, lower overall supply chain costs were achieved by respondents. Critical success factors and ideal candidate for postponement strategy The keys to a successful postponement strategy are to produce standardized products and to incorporate customization at the most advantageous point in the supply chain. Proceeding from the aforesaid it is possible to allocate the following factors: * Organizational buy-in and support is the primary critical success factor * Implementation of appropriate inventory deployment strategy * A postponement strategy is destined for failure without consistent top-down support from design through implementation * Product design modularity and business process reengineering are critical to ensure smooth execution * Collaboration among all internal functions of the supply chain, as well as with suppliers and customers * Proper metrics and incentives are also important Resolving the competing interests within a company’s supply chain is also essential. Without collaboration, including changes in the rewards and metrics structures of a supply chain, the changes associated with postponement often result in poor execution. In addition, external collaboration with suppliers and consumers is critical. If suppliers cannot respond to the changes as a result of postponement, and if product design is not tailored to customer requirements, postponement can result in cost overruns and increased lead times. The foundation of every successful postponement implementation is organizational buy-in. If management is not willing to take risks, implement significant changes, and monitor adjusted metrics, they will be less likely to reap the benefits of postponement. While many industries and companies are prime for postponement, there are certain business conditions that position a company for a more successful postponement implementation. Prominent among these are companies that produce a significant variety of products with short product life cycles and which have a supply chain able to support mass customization. Regardless of business conditions, effective postponement implementation still requires collaboration, organizational buy-in, concerted effort, and the right information technology backbone. Modular Concepts in the Framework of International Supply Chain Management By Yuliya Pronkina In recent years, the competitive dynamics in general and the demand for product customization in particular have increased considerably in virtually all industry sectors: partly as a result of new low-budget competitors in the global markets and partly by increasing demand for technological performance. The ability to react quickly to unexpected market changes is one of the decisive reasons for the development of modular product architectures. If a company wants to remain competitive or expand its market share, it is posed to manage the compromise between such conflicting goals as: * low costs; * short lead times; * high quality of product. Modular strategy is intended to resolve this conflict and be able to become a solution to growing complexity of customizable production. It closely links with modular platform systems. In fact, modularity enables manufacturer to combine advantages of mass production (high volume, large quantity production) and product variety (flexible and versatile manufacturing systems, product tailoring, etc. ) at reduced cost and increased economies of scale. All in all product development strategies such as modularity, product modular platform, etc are the key to achieving low cost customization The modular concept has played significant role in the development of mass customization. This article examines main aspects of modular concept in the framework of global supply chain management. Definition of modules in the framework of global supply chain management To understand what modular strategy represents we tried to give the definitions of â€Å"modules† and find its real position among other strategies of mass customization. According to the Oxford Dictionary, definition of modules in general is following: Module is each of a set of standardized parts or independent units that can be used to construct a more complex structure, such as an item of furniture or a building. There are convenient statements among authors of studies about general meaning of modularity. According to them we can conclude that modularity refers to an approach to organize complex products and processes efficiently by decomposing complex tasks into smaller parts. It allows the tasks to be managed independently and yet work together as a whole without compromising performance. Thus we can consider modularity as the ability to configure product variants by mixing and matching components within similar product architecture to create variety of configuration without losing its functionality. Examples of modules would include many components in automobiles: engines, transmissions, audio equipment, tire/wheel options, etc. In electronics, modules would include processor boards, power supplies, plug-in integrated circuits, and disk drives. In software, code could be written in modules (objects) that can be combined into various combinations. In fabrication modular strategy is applied as flexible platforms for creation a significant number of product variations, enabling a firm to gain cost savings through economies of scale from component commonality, inventory, logistics, as well as to introduce technologically improved products more rapidly. Modular architectures allow firms to minimize the physical changes required to achieve some functional changes. Hence all the physical changes can be easily combined without adding complexity to the manufacturing system and, hence, to managerial system. To explore the concept of modularity and consider it in the framework of supply chain management, we decided to compare the differences between integral and modular product architecture and make further comparisons between corresponding supply chain architecture. Product architecture. Integral product architectures are those in which each component is provided directly and specifically to overall performance. Parts and interfaces tend to be proprietary. On a highly integrated product like a military aircraft, every part and system has been designed to perform a specific task. Modular product architectures use standard interfaces and can employ off-the-shelf components for much of assembly. Personal computers, clothing, and many other products employ modular architectures12. Supply Chain Architecture. Integral (traditional) supply chains require vertical integration within a primary firm or tight coupling of several firms in order to meet demanding, proprietary design specifications. Modular supply chain architectures are horizontal, with many competing firms specializing in aspects of the overall product. In other words, modularity in supply chains implies that the various units of organizations are freely divided, can operate independently, may be easily reconstructed. The concepts of product modularity and supply chain modularity are rather interconnected: changes in the product architecture result in important implications for the supply chain structure and re-distribution of activities across the logistics networks. This figure 2 shows us the simple scheme of interconnections of final assembler and its suppliers in traditional supply chain and modular supply chain. (2) (1) Figure 2. Simplified scheme of integral supply chain (1) and modular supply hain (2) In modular supply chain first tier suppliers are providing modules in the form of subassemblies, are not only components, therefore a modular supply chain is characterized by the presence of value-adding tier-suppliers that coordinate the work of the second tier suppliers. In non modular supply chain the role of assemblier is played only by a local firm. In the result of rather different approach, modular supply chain fosters some distinctions comparing to the traditional one. In the following table we compare the main features of supply chain depending on its mode of organization. Table 2 Main features of supply chain depending on its mode of organization11 | Traditional supply chain| Mass customization supply chain| Interface compatibility effects| * Integrated vertical structure * Long development lead times| * Modular product architecture * Reduction of development lead time| Component customization| * Design and manufacturing focus * In-house product development * Standardized components| * Autonomous innovation in NPD * Customer focus * Design for manufacturability| Value inputs| * Economies of scale * Exploiting advantages of market mechanism * Standardization of operations * Consolidation of outbound logistics| * Outsourcing * Flexibility towards specific customers’ needs * Economies of scale and scope| Supplier-buyer interdependence| * Supplier involvement in development not critical * Multiple sourcing| * Early supplier involvement in NPD * Strategic partnership * Supplier as system integrator * High interdependence| The good example of applying modula r strategy in practice is the following. Two German automotive companies, Volkswagen and Mercedes-Benz decided to develop the auto industry’s modularization in the mid-1990s. Their built new plants, which started production in 1996 and 1997 according to the new modular concept on a relatively large scale, specifically at Volkswagen’s plants in Resende (Brazil), Boleslav (Czech), and Mosel (former East Germany), and Mercedes-Benz’s plants in Vance (U. S. ) and Hambach (France). These plants had two main features. One is that they have assembled cars from relatively large subassemblies. As we can know a car is a system made up of numerous components. At conventional plants, individual components —— for example, instrument panels, gauges, and wire harnesses —— one by one to a vehicle body on the final assembly line. Instead, at those new plants, these individual components are subassembled on a separate line, and then installed as a module into a body on the final assembly line14. Suppliers procure their own materials and labor force to create separate modules, while Volkswagen provides the infrastructure and designs the interface between manufacturing units. These measures let companies reduce their costs, because on its new plants there were no need in â€Å"blue collars† (administrative staff), for instance, and its modular outsourcing made significant advantages which are resulted in an ability to issue a wider variety of final products in shorter time periods and at lower cost. Types of modularity There are six types of modularity for the mass customization of products and services: * component-sharing modularity, * component-swapping modularity; * cut-to-fit modularity; * mix modularity; * bus modularity; * sectional modularity. The following characteristics of different types of modularity are done by contemporary authors who are mostly referring to Ulrich and Tung study â€Å"Fundamentals of Product Modularity† (1991). We supposed it is convenient typology and decided to base further information on this ground (figure 3). In component-sharing modularity, the same component is used transversely in different products to provide economies of scope. There is a base unit of common components and changeable part. This kind of modularity never results in true individual customization, but allows reducing costs and increasing variety of products. Figure 3. Types of modularity In component-swapping modularity it is possible to change options on a standard product. Modules are selected from a list of options to can be added to a base product, for example cars. The good example for this is the â€Å"Configurator† on the internet site of Volkswagen, where customers can choose additional features which can be added to the base model with several clicks. So customer can make a decision which is convenient for him. Cut-to-fit modularity is similar to component-sharing and component-swapping modularity, except that one or more of the components is variable. The module can be changed before it is combined with other modules. The good examples for it are eyeglasses, or clothing. Mix-modularity is also similar to component-sharing and component-swapping modularity, but is distinguished by the fact that when combined, the modules lose their unique identity. An example is house paint. When particular colors of paint are mixed together, those components are no longer visible in the end product16. Bus modularity uses a main platform that can add different components to it. So in the result there is the infrastructure that is really required for each consumer. Sectional modularity is the type of modularity that provides the biggest variety and customization among other types of modularization. Functionally it is rather close to component swapping, but focuses on arranging standard modules in a new, unique form16. In this case each component is connected to another making achievable the configuration of any number of different types of components. The most popular example is Lego. To be able to use this type of modularity a manufacturer has to develop a special interface of its product that allows sections or objects of different types to interlock16. Benefits and drawbacks of modularity, requirements for implementing of the concept Taking all into consideration we can list main benefits of modular strategy: * Economies of scale and scope which mean an ability to improve overall performance of production concentrating on divided modules. Suppliers and sub-suppliers have an opportunity to produce higher volume of its â€Å"modules† and apply its core-competencies to production. * Increased possibility of product/component change and updating. Since each module interface is strictly specified, changes can be made to a module independently of other modules, as so as it is wider open for further product development. * Reduced order lead-time. Since modules are manufactured in relatively large volume, the logistics of production can be organized so as to reduce manufacturing lead time. Hence, the order lead time can be reduced. * Development of product variety. The use of modules means that a great product variety can be achieved using different combinations of modules. * Separated tasks. Since the interfaces and modules have been standardized, their interfaces enable design tasks and production tasks to be decoupled. This dividing can result in reduced task complexity and in the ability to complete tasks in parallel. For instance it is easier to test it before final assembly, quality management can become more efficient due to separated modules. The ease of product upgrade, maintenance, repair, and disposal. Customer without any problem can change one module to another, for example he can buy an improved video card for his computer, or change an engine module in his automobile17. Although applying modular design provides a number of advantages across the organization, companies must also consider the less discussed drawbacks when evaluating the decision to implement modular design or reviewing existing modular processes. * High Initial Investment. The initial costs to reconfigure existing systems and processes are high. Reconfiguring to the modular design is a complex task, which may disrupt the existing flow of the product pipeline. Lack of Customer-Centricity. Focusing on cost-efficiencies company can lose clear vision of customer needs. * Coordination Complexity. Modular design requires a significant restructuring of processes and can increase product development complexity if companies do not assign clear ownership and collaboration with suppliers in a well-planned implementation process to avoid duplication of processes and inconsistency across product specifications, purchase orders, and manufacturing plans. * Supplier Risk . Companies can experience delays, incorrect specifications, and poor material quality. Hence there is a necessity of well-organized control in this case. Also, companies may have to share information and technical expertise to ensure suppliers deliver according to new specifications and cost. A company surrendering too much technical expertise, especially in areas that provide a competitive advantage, may lose technical control to the supplier * Intellectual Property Risk. Producing modules simplifies the product architecture, enabling competitors to recognize without difficulty technologies and copy modules. According to that, organizations must increase patent documentation to prevent competitors using key modules in their product architectures. In modular supply chain management, suppliers have a relatively high degree of freedom in production. However it is possible only with long-term commitments and aggressive cost goals. It is clear, that modular strategy has its basic requirements for the suppliers and manufacturers which enable them work together to create value. To implement modular strategy company should be able to meet such requirements, as following: * Particular organization structure. The organization structure should be flatter with fewer levels, and creates a freedom for the coordination among processes (modules). It focuses on a high degree of cross-functional integration and employee participation. This results in a much higher degree of decentralization in decision making. Besides, the structure is open to suppliers as well as customers because they (suppliers and customers) are considered extensions of the organization; * Management focuses on three parts: supplier relation, customer relation, and resource management; * Readiness of inputs when needed (this requires an effective supply network), skillful, highly educated employees with excellent technical qualifications; * High standardization of components. Also adjusting a company’s organizational structure with a modular product architecture requires the constant support and enduring responsibility of the top management. The level of quality control and coordination in development of modules should be in a high level. Effective development and efficient use of modules requires changes in the existing processes in many ways. Modularization in automotive industry (Volkswagen’s modular strategy) As usual, the automotive industry is a leader in implementing and communicating a modularization strategy. The Volkswagen Group is characterized by its global presence and comprises numerous brands. The Volkswagen Group bases its great success on three major modules which are shared on a broad scale. The successfully implemented modularization strategy is one of the key factors which will enable the Volkswagen Group to become the world leading car manufacturer, not only in terms of sold units but also in terms of superior margins8. Now The VW Group is a large automotive empire encompassing 10 brands, 240 models produced across 94 sites in 153 markets, totaling over 8. 3 million vehicles made each year. The sheer scale of its operations across so many different countries meant that variability of its products is very high. Applying of modular strategy by Volkswagen meets customers’ expectations for a growing variety of vehicle models, equipment features and design. Through the modularization of the body, vehicles can be produced in different stages for the length, width and wheelbase – an approach that benefits the manufacturing process. We’ll discuss the main features of Volkswagen modular strategy created in its â€Å"Modular Transverse Toolkit (MQB)† in the next chapter. To sum up, companies that are striving to be competitive and still want to have a relatively high profit margins and market shares in our case can choose mass customization strategies and modular strategies in particular because: * Modularity makes complexity manageable * Modularity enables parallel work; * Modularity is tolerant of uncertainty. Shared platform strategies in the framework of international supply chain management. By Alexander Manzhosov Abstract The logical order of development of international markets, industries and customers behavior led businesses to a new frontier of competition for manufacturing industries as well as for service industries – to Mass Customization. The core reason for such a change in the market concept was a dramatically increase in diversity of consumers needs within market segments. And as the world recognized guru of management Peter Drucker once said:  «It’s a customer who determines what a business is. It’s the customer alone who’s willingness to pay for a good or for a service converts economic resources into wealth, things into goods.  » Translated to the real terms that meant for the manufacturers a new challenge of meeting various customers needs while carrying on following to basic trends of reducing costs and development times of a product and optimizing core business processes. That’s why platform strategies were designed and applied to increase the efficiency and profitability of manufacturing. This paper seeks to identify the phenomenon of shared platform strategies, research their advantages and disadvantages for supply chains and study the consequences of implementing the strategy on the case of Volkswagen Group. Key words: mass customization, shared platform strategies, supply chain. Introduction Many modern manufacturers are seeking new ways to improve their Key Performance Indicators (KPI) and concentrating their facilities on cost reducing while offering the collection of competitive goods in many different market segments. And one of the methods of achieving this goal is by implementing shared platforms approach. The benefit is possible to be gained because of coordinating of engineering processes with the actual production system and supply chains. The platform allows companies to share not only components, but also production tools and machinery. Thus our first effort to establish the basis of the concept of sharing platforms among the family of products is to define the term â€Å"platform†. After that there is a further problem of realization in which way does the concept affect the company and how the enterprise can get a competitive advantage by mean of implementing shared platform strategies. Platform concept The ideas of sharing platforms have received increasing attention in product development and operations management in the time when mass customization era arose. So companies had to â€Å"produce goods and services to meet individual customer’s needs with near mass production efficiency†. The platform concept is closely tied to models of product architecture, modularization and standardization. The platform itself can be defined as â€Å"a relatively large set of product components that are physically connected as a stable subassembly and are common to different final models†. The definition has been stated above can be clarified by Figure 4. Figure 4. Three different products build on the same platform The figure illustrates the general idea of platforms sharing. Three different products are assembled by combining elements A, B, C, D, E. According to the illustration it can be concluded, that this product family consists of the element A (platform) and a set of other elements used in a modular way. What emerges from the definition and illustration that in general designing a platform is about creating common shared components and systems throughout a family line, while providing differentiated features and benefits to add value to each production unit (Figure 5). Figure 5. Common principle of sharing platforms . The trick here is that totally different at the first sight products from different brands and from different price segments of the market can be equal in engineering terms. Still the platform is not a universal cure. And based on empirical evidence there are some preconditions of implementing platforms: * The product family shares basic groups of elements * The product family is supposed to have a long lifecycle * The level of interconnected systems among the product family is relatively high * The technological environment of the market tends to constant updates * The core functionality of the products is stable but variable in the terms of non-core functions All these criteria are not ultimate and the suitability of decisions taken depends on specificity of organizations type and the product characteristics as well. It also should be added, that depending on criteria mentioned above and the target of the manufacturer, platforms can be categorized into 3 types: * Modular * Scalable * Generational The main difference by such a categorizing emerges owing to the strategy of launching the product line. The modular platform usually allows designing functionally different product variants. On the contrary, scalable one aims at creating functionally equal products of many capacities. And the last one, the generational platform is used to be a basis for new generation development. The reasons of implementing platforms It follows from what has been said above, that the platform concept is a quite flexible approach for manufacturers, moreover sometimes it seems vital for staying competitive on the market. And now we can pass on to the issues closely related to the platform implementation and it’s consequences for the companies operations and supply chain structure. Nowadays critical issues for consideration in the Supply Chain Management (SCM) are cost containment, development know-how and resources, product quality and logistics. As the supply chain can be represented as the combination of enterprises involved in activities from the supply of raw materials to the manufacturing and delivery of the goods to the customers, the success of the whole supply chain depends on how to generate the most efficient configuration of the products, manufacturing processes and supply sources. In this connection a question is bound to arise whether the shared platform approach is an effective method or not. This brings us to advantages and disadvantages of such a scheme. Advantages and disadvantages of implementing shared platform strategies The purpose with platform sharing is to reduce the cost and have a more efficient product development process. And according to the purpose announced from m point of view it’s possible to classify advantages of shared platform strategy into three key groups: * Quantitative * Qualitative * Customer-oriented Quantitative advantages by this mean include such factors as: 1. The Global standardization 2. The Economy of scale 3. The rationalization and the reduction of RD costs The value of the standardizations is quiet obvious. By creating a common platform for the product line the company creates â€Å"flexibility†, which allows not only to produce dissimilar models according to individual customers’ and even countries’ tastes but also provides an opportunity to standardize production facilities and streamline logistics and management as well. The economy of scale in this case follows directly from the previous factor: the commonality of the exploiting components, modules, mechanisms, assembly lines reduce overall costs and simplifies the business and technological processes within the company sparing human and monetary resources. The next important issue concerns RD costs. The unity of components under one single platform helps dramatically minimize the cost of developing product lines. Once the platform is designed, the company doesn’t need to spend millions on engineering new components. And platform efficiency – â€Å"the ratio between the average RD costs (or development time) for derivative product over the cost (or time) spent for the platform† increases (the lower the ratio the more efficient the platform is). Such an effect is possible because different products share the same technology process, structure and production mechanisms. Qualitative advantages include: 1. Increased quality and innovations 2. Easer inventory management The proposed components’ commonality is a multi-oriented tool: platform sharing allows manufacturers to design parts with fewer variation. A byproduct of this is increased quality, which results in lower defect rates. On the other hand, people want value for their money they want new technologies. And eliminating the need to engineer separately thousands of parts allows research and development assets to be focused on fewer technologies fostering innovation and quality improvements in the minor set of technologies. One more critical point is inventory management. It’s apparent that in any supply chain a tremendous amount of inventory is held in the form of components. And it’s essential to mention that the inventory amount corresponds always to the uncertainty of demand for the finished product. In that way by implementing a platform the manufacturer is able to use it in multiple finished products. So the demand for the platform and all components the platform consists of is an aggregation of the demand for all cross-platform finished products. That’s why â€Å" the use of common components (or set of components – platform) in a variety of products has been a very effective supply chain strategy to exploit aggregation and reduce component inventories†. Another clear benefit concerns the relations between suppliers and manufacturer. By implementing platforms the producer decreases the uncertainty of demand on different components. That creates a win-to-win situation for both business partners by enabling them to build long-term relationships. The last group of advantages is customer oriented and includes: 1. Faster response to changing market needs 2. Greater product variety It’s critical to mention, that this group of pros can be clearly defined through observation on previous advantages. And faster response to changing market needs occurs because platform sharing allows manufacturers to design and launch new products faster and cheaper. And the trick is here that the development and cost of the original platform for new goods have already been paid for. Such flexibility provides an opportunity to the company to diversify its assortment and satisfy different market shares. However it’s impossible to complete the study without highlighting some possible problems when using platform approach: 1. Product dilution 2. Incompatibility 3. Risk concentration Product dilution means that a platform, depending on the common machines and systems, can be extended thin if it becomes a source of too many disparate models. Moreover, platforms that span across models of different stature increase the risk of cheapening luxury products or adding unnecessary cost to lower-end segment. Another challenge is incompatibility. A platform’s differentiating technologies must be carefully engineered to integrate with the standardized systems. Otherwise, producers will have to perform modifications to make the two types of technologies compatible. These compatibility regulations first of all are not differentiating modifications and secondly they provide zero value of their own to the finished product. The last but not the least possible problem is the risk concentration. Producers may face greater overall risk if the underlying platform they’ve developed and implemented is accident-prone. A defect in a standardized technology multiplies the risk across the whole product line, which leads to expensive potential recalls. Shared platform strategies As has been indicated, in general implementing a platform promises much more benefits than negative consequences. And once the decision to implement platforms is considered, there are various strategies for the product implementation (Figure 6). Some of the most widely practiced platform strategies are No Leveraging, Vertical Leveraging, Horizontal Leveraging and the Beachhead Approach. Figure 6. Shared platform strategies No Leveraging platform is usually designed especially for a single market segment. Such strategy is implemented for high scale goods wi How to cite Mass Customization Strategy in Global Supply, Essay examples

Saturday, December 7, 2019

Orchestra Star Wars Essay Example For Students

Orchestra Star Wars Essay The Phantom Menace music is used to enhance the mood of the film. All of the scenes in the movie had music to represent what was happening at that point. Gore example, Leitmotif is a term Which came from German opera to represent a character, place or idea being used in that clip. Also through composed is used in the movie Which is music that has common forward motion. Leitmotif is very influential on the movie because without it the movie would lack character. The character Dart Maul is a good example. Whenever he moms into the scene the music gets very tense and low pitched which makes the viewer think something bad is going to happen. The music helps show that he is a villain by playing very dark shady music. The music helps describe things without the use of words which is a very effective way of depicting Dart Maul and that he is a villain and going to cause trouble. Another seen that uses leitmotif is when Nanking Jaywalker is in the pod race. When they are racing the music is very fast and energetic to make things more up beat and fast paced to represent the race. Whenever there is a change is pace he music stays intone to what is happening. When Nanking is passing the first place pod the music is very tense and exiting this keeps the viewer on edge and uncertain on what will happen. When he wins the race the music is very up beat and celebratory. The music shows that it is a good point by playing a lot of happy feeling music The scene were Lima Ones dies has leitmotif also. When he is lying on the ground the music plays very slowly and sad. This represents a bad time and unhappiness. During this time it sis bad moment and the music plays into that. If there was fast paced jolly sounding music it would not make any sense and old be very confusing to the viewer. So to keep up with the vibe of the scene the composer chose to play slowly and quietly. The music in this movie has a huge role. If there was no music in this movie it wouldnt be close to as good as it is with the music. The music has a big role in any movie it is the best way to speak to an audience and express the mood. The tempo is used to represent whether it is a good or bad situation. If it is a good situation then it will be more up beat with a faster tempo. When it is a bad situation the tempo will be slower and more dramatic. Also the dynamics play a role as well. When it is good the dynamics will be higher notes with more sharps. When it is bad the dynamics will be lower notes with more flats. In an action part the notes are more articulated rather then being slurred together. Music can even be used as sound effects to represent things that are happening in the movie, If there is thunder or other bangs they can use drums or symbols to make the noise. Star wars uses these tools very well and that is why the music goes so well with the movie and the really shows vat is happening throughout the movie also.

Friday, November 29, 2019

Crucible Alternate ending Essays - Creative Works, Films

In the original version of the play The Crucible by Arthur Miller act IV is the falling action so to say as it comes just after the climax of act III where we have the big scene in the courtroom with Abigail Proctor Mary Warren and company. The ending of act III left us with Proctor in jail while Abigail appears to be home free even though she is essentially the underlying cause of all the drama. Danforth and Hawthorne are trying to get Proctor to sign a confession in exchange for his life even though they want to hang him anyway, as they want this all to be over, Reverend Parris wants to delay the hangings as is afraid of the backlash it might receive while Hale surprisingly has had a change of heart and wants to save proctor completely. In the original version Proctor holds out and "regains his pride" by not signing the confession and in-turn "dies a hero" but that's just too boring for my liking... If I were Arthur this is how the story would have ended Starting at the beginning of the act, Parris still gets robbed by Abigail and Mercy Lewis but he doesn't know for sure it is her, Abigail also screws over Mercy lewis and doesn't leave town just yet, This is key as she is very important for the next part of the story. The next scene we have is when Danforth Parris and Hawthorne are arguing about the state of salem and Parris is trying to get the hangings delayed I would have had Danforth actually listen to Parris and delay them as this would then lengthen the story and create more drama. With the hangings now being postponed for the time being this would then give Proctor more time and even though he is content with dying for his good name in this scenario, Proctor does confess, but not to his own witchcraft but instead throws his wife Elizabeth under the bus. Now he can't do this alone which is where my wild-card comes in. With the hangings being delayed, Proctor has more time and during this time he gets a visit from none othe r than Abigail, and while his attempts to get her to help him at the start are futile he eventually convinces her to aid in his mirage. He along with Abigail accuse Elizabeth of being the sole guilty party of witchcraft along with her lying about her child in order to save herself. Abigail is also able to bribe Mary Warren to explain how she lied about proctor to protect Elizabeth as she was afraid of what she might do to him Proctor proclaims that he still loves his wife and that's why he held his tongue so long but he wasn't willing to die for her or see others suffer because of her sins. While this definitely is far-fetched for judge Danforth to potentially believe I think with the help of Abigail and Mary Warren, Proctor could definitely convince them especially if Hale and Parris chip in as one of them already believes in Proctor's innocence and the other is against any potential hangings. Abigail is able to successfully bribe Hale but not Parris of course as he sides with Eliz abeth and accuses Abigail now along with Proctor of witchcraft partly because he was already suspicious of Abigail (because of the robbery). Danforth and Hawthorne overall in the end just want to preserve their own reputation along with the rep of the court as they are just begging for someone to blame and currently that is Proctor but if they were given a new target they surely would have no qualms in shifting their focus. There is now a standoff between Hawthorne/Danforth vs Parris vs Abigail/Proctor. Despite the two reverends best efforts Hawthorne and Danforth continue with their execution plans, but now they are phased with the question of whether to kill Proctor or Elizabeth The one key to Proctor's mirage is that he claims Elizabeth is lying about her child, this is where his partnership with Abigail helps him again as she bribes the town doctor into backing up her claims that Elizabeth

Monday, November 25, 2019

4 Ways to Make a Short Resume Longer

4 Ways to Make a Short Resume Longer Resume too short? The first question to ask yourself is probably the ever controversial â€Å"one page or two†? The debate rages on, but all you need to decide is how long your resume should be. If you’re fairly advanced in your career and have more pertinent experience than you can fit onto one page, then two (or more) pages is encouraged. If you’re starting out, however, the general rule of one-page should probably still apply. Either way, if you feel your resume is a little on the thin side, and not quite at the length you think is most appropriate, here are four tips to beefing it out.1. Add your achievementsYour achievements can be just as relevant as where you went to school. Try to find a way to put them in context. Include a few statements to show how your particular strengths and achievements prove that you have what it takes for a particular job. You can also list any major accomplishments in previous jobs (or really any instances in which your performa nce was remarkable- and relevant).2. Add to your work historyYour work history is one of the first and most important things a potential hirer will look at on your resume. If you don’t have numerous relevant job titles to list, you can include work experience you gained in internships or training programs over the course of your education. You could even include volunteer experience here. The most important thing is to make sure each thing you do list adds to the picture of you as a viable candidate for a particular job. Flesh out the descriptions of what you did and learned in each previous position to paint a broader picture of your qualifications.3. Say more about your skillsWhen in doubt, add extra skills. If you have two or three listed, make it four, or even five. Just make sure to choose these well. Read job descriptions carefully and choose the skills that will best set you up for impressing the hiring manager and landing yourself an interview.4. Include your hobbiesT his is sometimes controversial, but a good bet if you’re running short on content. If you have any particularly fascinating hobbies or interests- particularly ones which drawn on, broaden, or expand your relevant skills and strengths and experience- then these can be included on your resume. It gives recruiters insight into your personality and can be a great way of showing (subtly) how you’d fit within a company culture.Choose wisely. But don’t be shy of adding some of these extra details to augment your chances of getting the job.

Friday, November 22, 2019

Prostitution Essay Example | Topics and Well Written Essays - 750 words - 1

Prostitution - Essay Example In fact, it is one of those aspects of the society that has been acted upon since mankind came into existence. We find Greek literatures of 6th century BCE where three classes of prostitutes have been mentioned: ‘pornai’ or slave prostitutes, free born street prostitutes, ‘hetaera’, educated prostitute-entertainers who relished a level of social influence. Prostitution remained permissible throughout the Greek and Roman periods, until Christian Roman emperors intensely opposed it. Prostitution was seen in the medieval era as well. Though King Henry II discouraged it yet it was permitted. However, he ensured that no other laws were broken while this profession was carried out. During World War II, 80,000 to 300,000 girls and women were forcefully seized and sent to military battalions to serve the Japanese soldiers. Though India banned sex trafficking in 1956, yet it is found to be a home to Asia’s largest red-light-district. (Head) From Japan to South America and from India to England, we cannot deny the veracity of the fact that prostitution is prevalent everywhere in this world; and it is not a new trend that has started recently, but it has been executed since the creation of mankind. Perceiving prostitution from an economic point of view, we shall discover the causes, as to why this profession had to start. In ancient times, widowed women or unmarried women who did not have any medium of earning, either solely depended upon the little wealth that had been left behind by their husbands or their fathers or the last option for them would be to sell their bodies for money not only for the survival of themselves, but also to run a living for their family. Women found men with their uncontrollable urges and willingly submitted themselves to them to earn a living or for bartering goods. In the21st century where survival of women is not difficult, we still find many women involved in this profession due to their a ddiction of making

Wednesday, November 20, 2019

Todays generation gap Essay Example | Topics and Well Written Essays - 750 words

Todays generation gap - Essay Example It involves attitude, communication, interaction and respect towards others. Work ethics reveal about the characteristics of a person (AllAboutPhilosophy, â€Å"What are Work Ethics†). The younger generation (ages in between 18 – 29) are radically more diverse than older adults. It has been argued that the older generation is superior than younger generation when it comes to work ethics. The younger generation has a typical reason for feeling idiosyncratic. The reason for their distinctive characteristics is the use of technology. The older generation has upper hand in terms of moral values and respect for others. The younger generation is self-confident but they show little enthusiasm for moral value and respect towards others (Prinsloo, â€Å"Implementation of Life Orientation Programmes in the New Curriculum in South African Schools: Perceptions of Principals and Life Orientation Teachers†). A subsequent study reveals that technology and values are differentia ting the generations. The younger and older generations are different in the way of utilizing computer and work ethics. Majority of people feel that compared to younger generation, the older Americans possess good moral values, work ethics and more admiration towards others. Source: (Keeter & Taylor, â€Å"MILLENNIALS A Portrait of Generation Next†). ... The younger adults are more likely to be single parent and prefer to live with their children. Millennials don’t prefer to live in same household with their children compared to older generation. The younger generation prefers to live in metropolitan areas unlike earlier generation who are likely to live in the rural and urban areas. The family matters most than fame and fortune for today’s younger adults. According to surveys, almost 52% of younger generation declared that one of the important things in their lives is to be a good parent. People between 30 and 45 years of age had similar thinking as today’s younger adults. In the year 1997, about 42% of young people believed that being a good parent was most important than successful marriage. Compared to male, the female younger generation of todays concludes that being a good parent is most important to them (Keeter & Taylor, â€Å"MILLENNIALS A Portrait of Generation Next†). Source: (Keeter & Taylor, à ¢â‚¬Å"MILLENNIALS A Portrait of Generation Next†). The American people between 9 and 18 years of age are noticeably less religious than older generation. About 15% of people prefer to live good religious life. Younger generation attends religious services less than older generation of America and minority of younger people believe that religion is significant in their life. They place more importance to high paying career than religion. According to survey, 15% younger adults stated that to make a successful career is more important in their life. With regard to job switching, the younger generation prefers to switch their job in their career life. The attitude towards business in young generation is much supportive than old

Monday, November 18, 2019

Security and privacy on the Internet Research Paper

Security and privacy on the Internet - Research Paper Example Individuals generally assume that such information is kept secret by the websites and resources that they entrust with these details; however, data mines like those on the internet can easily be manipulated and used such that compromising information can be turned over. The roles of organized parties in the relationship between individual data provider and collectors of data are not as clear as they should be. For example, one might wonder what the role of internet service providers are, or what the government’s role is, or what the websites themselves are obligated to do in these circumstances. Although these other parties may, in fact, have a role in ensuring internet privacy and security, ultimately the responsibility lies on the part of the individual person or entity in protecting his or her (or its) information. In terms of the government’s role in regulating for internet privacy and security, it seems that the United States has not lived up to the international s tandards of privacy protection and comprehensive regulation, which creates a logistical problem for managing the use and abuse of internet resources between borders. Although new laws have started to address issues such as children’s privacy, financial privacy, and medical privacy, â€Å"privacy and security regulations related to the internet are likely to be issues in the future† (Hiller, 2010, p. 263). Clearly, the government perceives for itself a role in managing the privacy and security concerns of a dynamic technological environment. Understandably, this role ought to be kept at a minimal stage, given the inability of governments to react fast enough to changes in technology. A more relevant perspective for understanding the roles of the parties involved in internet privacy and security is analyzing individuals from the perspective of psychological research. Psychology plays a central role in the issue of privacy because of social attitudes toward the prospect o f an individual self, which entitles individuals to a certain degree of space from others (Buchanan, Paine, Joinson, & Reips, 2007, p. 157). In addition, this separation of the self from others trains people, in general, to avoid disclosing personal information about themselves, particularly because this information might be useful in an ever-connected society that modern people live in. For instance, something as mundane as a routine eye exam, if discovered by an employer by some means that violated its employee’s privacy, could be used to raise that employee’s insurance premiums through the company fund and thus causing him a disadvantage. Of course, the value of privacy differs from person to person but generally as a society, people tend to agree that privacy is a concern when it comes to dealing with interactions online (Buchanan, Paine, Joinson, & Reips, 2007, p. 160). This kind of attitude is ever more prevalent amongst older generations, who treat their private information as secrets. According to Reeves, Rowe and Gallaher (2007), a better solution when compared to putting individual interests wholly in charge of managing their online privacy and security or entrusting that responsibility to the government is giving some responsibility to internet service providers (ISPs). Some companies that provide internet services to thousands or millions of customers are, according to this report, responsible for making sure privacy is secured. While it is

Saturday, November 16, 2019

Nursing Interventions for Schizophrenia

Nursing Interventions for Schizophrenia Schizophrenia is a severe mental illness in which individuals loose the ability to discriminate between reality and imagination, characterized by disturbances to their thoughts, behavior and feelings. About 1% of the population is predicted to suffer from schizophrenia at some point in their life (www.rethink.org), with experience of psychotic episodes such as those of schizophrenia ranging in their duration of a single crisis, to the chronic experience of schizophrenia over a life time. During episodes of schizophrenia, patients will experience a range of what is know as positive and negative symptoms associated with the condition. Positive symptoms include delusions and hallucinations and unusual or irrational behavior (often as a result of the hallucinations and delusions). Delusions can be defined as strange thoughts or beliefs which are not founded in reality, some examples include delusions of grandeur (such as believing oneself to be the next messiah) and delusions of persecution (as in being secretly watched / followed by the police or secret service). Hallucinations are when you see (visual) hear (auditory) or smell (olfactory) things that others cannot. One of the most well known symptoms of schizophrenia is that of hearing voices. People may also experience thought disturbances such as thought jumping (going from one line of thought to another in rapid succession) poor concentration and attention abilities (www.mind.org.uk). Negative symptoms are those which in some way take away from the individual such as anhedonia (not getting pleasure out of activities which were previously pleasurable) and social withdrawal from social situations and a lack of interest in personal hygiene (such as not washing or changing clothes). Treatment of individuals with schizophrenia can be in hospital (forced through section or voluntarily in some cases) and in community settings, and should involve a mixture of pharmacological treatment (typical and atypical antipsychotic medications) and psychological therapies such as cognitive behavioral therapy (CBT) in order to manage current symptoms, and in preventing and minimizing future relapse and crises. Nursing of individuals with a severe mental illness such as schizophrenia within a community setting (e.g. after discharge from hospital or when patients not under section and do not want to go to hospital) will be conducted by a community psychiatric nurse (CPN) who will often be working within a community mental health team (CMHT) from a care programme approach. The role of the CPN has diversified over recent years, and is now often nominated within the CMHT to act as the individuals key worker (i.e. who the patient will have most contact with in the CMHT). CPNs can be seen to be involved in patient care interventions in a number of capacities. The most predominant (and traditional) intervention role of the CPN may be seen in the medication management of people with schizophrenia. Typical (haloperidol) and atypical (aripiprazole, olanzapine etc) antipsychotic medication use now mean that around 70% of patients will experience some degree of relief to their psychotic symptoms (McCann, 2001). However relief is most often not absolute and the majority of patients will experience some form of side effects. In typical (older generation drugs) this is often in terms of extrapyramidal symptoms (EPS) such as movement disorders like Tardive Dyskinsia, and although newer atypical drugs are renowned for less EPS, side effects can include weight gain, sexual dysfunction and sedation. CPNs are therefore an important contact with the patient in ensuring that they are taking their medication correctly, and in identifying patients who may be experiencing high levels of side effects who as a result are at a high risk of discontinuing their medications. By identifying such individuals, relapse can be minimized by helping the patient to engage with clinical services to investigate other medication options of which there are a good number. Switching is a term used by professionals to define this process and it is not unusual for patients to have to switch between medications a number of times, before finding the most appropriate drug / combination. Dosage required is also a very individual factor, and therefore an important aspect of medication management is to check to signs that dosage is high enough to enable clinical relief, but also low enough to minimize side effects. CPNs are thus often in a position to recognize if their patients are not on high enough dosages. The way in which medication is administered will also differ between patients some may be able to take their drugs orally, but a number of patients with schizophrenia are on a form of drug administration called depots. These are long-lasting injections of the antipsychotic, and are often used for patients who suffer severe episodes and those who have a history of non-compliance in taking their medication (Jackson-Koku, 2001). CPNs may also act in helping people come to terms with the fact that they are suffering from an illness, as denial is common in those mental illnesses such as schizophrenia (Fung Fry, 1999), often referred to as lacking insight into illness, and so discuss the need for taking their medications. Providing medication related information is therefore an important part of the medication interventions that nurses are involved with, and will often include discussions about side effects, recognizing early signs of illness and other concerns the person may have. Nurses are however becoming increasingly involved in psycho-educational (Fung Fry, 1999) and psychological therapy (McCann, 2001) based interventions in their patient care within community settings for sufferers and their families. Such approaches have in the literature, been described as aiming at increasing social functioning, decreasing distress, and reducing hospital admission rates (Tarrier Birchwood, 1995) These educational interventions are so targeted on helping to reduce distress in more drug-resistant cases, to help both sufferers and their family (Leff et al, 2001) deal with the illness and learn the signs of relapse and symptom return, and as mentioned above, in increasing medication compliance through better understanding and information. (McCann, 2001) Psychological therapies such as CBT and cognitive therapy (CT) have found recognized success in treating many mental illnesses including schizophrenia including when used within community settings (Morrison et al, 2004), as are aimed at helping people deal emotionally with their illness and its associated distress, but also to help on a practical level through promoting relapse prevention strategies and reducing social disability (Fowler, Garety Kuipers, 1995) Coping techniques and strategies can also be discussed when CPNs become aware and gain knowledge into what particular symptoms are causing people most distress. One example of this could be distraction techniques discussed with those who are having problems with auditory hallucinations; one method that is known for helping many people with this is to listen to music. CPNs often also play an important counseling role to those they support (royal college of psychiatrists,1997). Acting as key workers for people with schizophrenia gives many CPNs the opportunity to get to know the person, and so are in a position to use the discussions they have with their patients in an intervention capacity. Counseling may help in anxiety and distress reduction, but also will provide invaluable insight for the CPN into what the person is going through, how much they understand and whether they are doing well or becoming ill. All this information will play a crucial role in the assessment capacity that the CPN also performs within the care programme. CPNs are thus seen to be involved in many aspects of peoples outpatient care in community settings. Especially involved in medication, information and more recently psychosocial and psychological interventions, nurses looking after people with schizophrenia within the community are central to the patients care programme, and act as an invaluable access into mental health services (McCann Clark, 2003) for community patients.